The new world is all about community (hello - Supajam!) and communicating with your community (god, I need a thesaurus). It's the reason why twitter is king, Facebook is key, and we all have a blog. And now that everybody has the ability to communicate directly with their peeps, it is changing the way we consume music and events.
Sometimes this is fantastic - look at what Mumford and Sons are doing next month in the US - playing unusual venues (i.e. not controlled by a major promoter and the monopoly of Ticketmaster). They are reviving the romance of the Old West, traveling exclusively in vintage railcars, journeying across the American Southwest, playing shows. They have created and nurtured their own community, and by selling tickets directly to their fans - no service fees, no Ticketmaster - they're winning. The result is four shows sold out in less than 24 hours.
So keep communicating - it's easy, it's free, and that's what we all want - a direct connection. Communication is key.
And sometimes, when communication goes terribly wrong, it's just priceless - check this out -
Too good not to share.