In another twist in the industry, it was revealed today in the Wall Street Journal that Apple are indeed in talks with record labels trying to secure comprehensive music streaming rights. There are also whispers that it would be a free service, very much like the prey, Spotify.

With Spotify being the phenomenom that it is, it still remarkably runs year by year at a loss - unlike rivals Apple, whose refined rival would surely threaten the future of everybody's guilty pleasure.

It remains to be seen when or whether this will transpire but believe me, once that Apple starts falling, it doesn't take long to hit the ground.