Music News

EMA raises money for anti-bullying charity

Good on her.

Sadly, there are no schools or societies in the world where children are not bullied, and now EMA is releasing a single with all profits going to an anti-bullying charity. Normally we don’t reproduce press releases verbatim, but EMA has issued a long explanation for why she’s doing this, and I think it’s worth reading. She begins by talking about the music video:

“This footage comes from a South Dakota trailer park in the mid-90s, and features a small group of freaks and misfits who seem to be having the time of their lives. Dressing up, hanging out, making up funny skits, and lots of laughing. When I look back now at our fresh young faces (yes that is me with the short dark hair and cat-eye liner), I'm amazed at how simply happy we all look. This is especially remarkable as I know what was going on outside those plywood walls: getting called names, shoved into lockers, and threatening to get our asses kicked for being queer or punk or just plain weird.
But despite all that, there is a joy, strength and self-acceptance in our faces that I find inspiring and wanted to pass on. I'm offering the proceeds of this song to an anti-bullying non-profit started by a 15-yr-old girl in Long Island who was a victim of bullying for 7 years before switching schools. It's called The Jamie Isaacs Foundation (www.jamieisaacsfoundation.org) and it works to bring youth advocates into schools and pass anti-bullying legislation.
When I first put together this video I sent it out to the people involved to get their take on it before it was released. My friends thought it was "adorable" but I didn't hear back from the sweet boy in the turquoise teddy. I worried that it was too much, too revealing, and he wouldn't want that footage put out into the world. Finally, I got a message back:
“That was the most beautifully done video I have ever seen I love it I love it I love it. I could not stop bawling. I don't think I've ever felt so secure as when we were all hanging out in the trailer bedroom. Erika. Lacy. All 3 of us went thru some pretty tough shit. But we made it through. Lets use what we learned and give it to somebody else that needs it.”
I couldn't have said it better myself. This one's for all the weirdoes out there: cherish your friends, fuck the haters and let your freak flag fly.
- Erika”

Musically this is EMA at her most stripped back and emotional and DIY. It may be too raw for some people.


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