NME described Hurts’ new video for Beautiful Ones as “a colourful celebration of gender fluidity,” which is weird, because there’s no celebration in these visuals, instead there’s stark violence and a reminder that gender fluidity is punished in our culture more than accepted.
Singer Theo Hutchcraft is the star of the video, from dancing in a club while dressed as a woman to screaming in a car with blood over his face. You might not be expecting the song to be such a synth pop banger given these descriptions, but it is. A curio.
The band prefer “themes of hate, love, brutality and beauty are explored throughout the piece which is rooted in both intrigue and empathy.”