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Music News

Innovative way that Elvis' manager made money from those who hated Elvis

Innovative way that Elvis' manager made money from those who hated Elvis

When the Elvis revolution began in the mid to late fifties, there was a slew of people who were captivated by his charm. And, sure as you know it, there were bitter, twisted rebels without a cause like us who couldn't stand him.

So Colonel Tom Parker, being an opportunist, monetised them by selling "I Hate Elvis" badges. They were a hit.

One of the vintage badges:

Counterculture 0 - Opportunism 1.


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