Jay Z found the perfect way to advertise the movie he’s just produced ‘The Harder They Fall.
How?
He created an Instagram account in his name, as he didn’t have one before. He followed Beyonce and posted about the movie, gained over one and a half million followers in just hours and then with the movie released…
… he deleted the Instagram account and buggered off.
Result? Huge publicity where there would have been none.
This isn’t rhe post, but it is about the film.
THE HARDER THEY FALL gallops onto Netflix today.
— NetflixFilm (@NetflixFilm) November 3, 2021
Saddle up for director Jeymes Samuel's rowdy Western adventure, which follows outlaw Nat Love (Jonathan Majors) on a vengeful quest to take down rival Rufus Buck (Idris Elba). Now streaming globally pic.twitter.com/8t1I72gPQw
