Music News

Nick Grimshaw loses 900,000 listeners

Nick Grimshaw loses 900,000 listeners

Research has just come through which indicates that Grimshaw's audience averages 5.8 million, compared to 6.69 million in the three months to December 2012.

"When you put in a new schedule and target new listeners it takes time to build a new audience, both for Grimmy and the entire station," a BBC spokesperson said to the Guardian.

"Ben [Cooper, controller of Radio 1 and 1Xtra] has got a two-year plan for the station, and this is the second quarter of it. It is the biggest set of changes to the station in a generation. 

"We were expecting this kind of situation. Even though the audience is slightly smaller, our focus is on the younger demographic."

However Chris - and don't let that OTHER podgy Chris' jowls fill your brain - Evans posted his largest ever average audience figures at the station at 9.8 million, a year-on-year increase of 600,000 people.

Grim? Sure.

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