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Music News

No Joy's video takes people back to nature.

And has a kick in the end.

Back when Shoegaze was big in the eighties, we don’t remember any videos following a group of camera friendly teenage boys and girls around through a wood until they got covered in mud and paint, stripped to their pants and ran around a lot in a soft focus way. However, No Joy’s Hawaii has done just that, but it’s about the right side of not being too exploitative thanks to the ending.

You think you’re watching some sort of back to nature primal joy, until there’s quite an arresting part towards where the music stops and everyone seems overcome with emotion, maybe grief or regret, and they all wash off and come home. For me, this ending kicks things up a notch, and the song is good too.

 


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