Music News

Radio One loses 'almost one fifth of listeners' over 5 year period

Radio One loses 'almost one fifth of listeners' over 5 year period

Figures released today suggest that Radio One has lost almost one fifth of its listeners over the past 5 years.

Research posted by company Rajar show Nick Grimshaw's Breakfast Show in particular has lost over half a million listeners in the past year. We can't say we're surprised by the news, as we forecasted this in an article a few years back.

Otherwise, 1Xtra fell below one million listeners to 909,000 from 1.05million last year and BBC Radio 2’s weekly audience was also down 2.7% year-on-year. It's not all doom and gloom, however, as while BBC 6 Music fell only slightly to 2.33million from 2.34millon, it was still up 5.8% year-on-year. Radio 4′s iconic Today show also registered its highest ever audience figures with an increase of 400,00 in a year.

Director of BBC radio and music Bob Shennan said: “With more competition for people’s time, it is heartening to see the increased relevance of live radio listening in their daily routines, and that the time they spend with us is growing again.

“In an era of fake news, echo chambers and significant shifts in global politics, the role of Radio 4′s Today as the trusted guide to the world around us is more important than ever.

“As Today celebrates its 60th anniversary this year, Radio 4 listeners continue to wake up to world-class journalism which scrutinises the headlines, holds those in power to account and enlightens them with stories that shape our society.”

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