Sam Obernik got people going in 2009 with Baditude, and then disappeared to become frighteningly successful in Russia, although whether she’s found the new ‘Big in Japan’ is up for debate. She’s back now, and new single Come Undone has seen her team with Sweden’s John Dahlback and Australia’s Tommy Trash. So has this most international of hook ups worked? Only partly.
Let’s start with the good bit: Sam’s playful, flirty lyrics are good fun: “I don’t know bout you but when it’s one on one, easy as two by two, do and it shall be done…come on flip my little switch like electricity.” Never underrate the importance of a pulling anthem at the right time in a club. But now the bad bit: Sam is lacking in quality beats. The music is lacking in hooks, and has a synth that might have been good in 1998, but not now. It comes to something when a house track gets trumped in the music stakes by the breakdown in a Lady Gaga tune. Ultimately, the central section of Come Undone will go well mixed into a larger set, but on its own is lacking. Bring on the remixes.
5 / 10 Out June 6th