Trent Reznor has been releasing his own material in lately, and using the web to do it. But we recently reported on how Reznor’s current project – How To Destroy Angels – has signed to a major (Columbia).
Well, now we know why, and it’s to do with not seeing his records in shops. Talking to David Byrne (yes, that David Byrne) in LA yesterday, Reznor explained “We're playing in Prague, but I see flyers up for Radiohead, who are playing the same place we’re playing, six months from then. Then I walk into the record shop, and there isn’t a section that says Nine Inch Nails.”
This led Reznor to conclude that losing some control to a major can be balanced out by the added exposure: "It was, one, to have a team of people who are better at that [campaigning] than I am, worldwide... that felt like it was worth slicing the pie up monetarily," he said, adding: "So far it's been pleasantly pleasant." The result is a new pairing. So, are Supajam readers on board with this, or is it against that indie myth of integrity?