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Stiff's Borrell press release is fantastic

Stiff's Borrell press release is fantastic

If you’re Stiff Records, how do you face the public after your last release, Johnny Borrell’s debut solo album, flopped so badly it sold just 594 copies? You face them with humour and not giving a shit, that’s how. Their press release entitled “Johnny Borrell album sales: 594 and counting…” is a thing of beauty, and we’ve quoted it from their website below:

"Stiff Records is proud to announce first week sales figures for its latest album – Johnny Borrell's 'Borrell 1' – of 594.

'Borrell 1' is the début solo LP from the former Razorlight vocalist and is the first new album on the highly prolific Stiff Records since 2007.

That last album was the multi million-selling two-volume set, '30 Years Of Stiff Records' (although admittedly that was a free cover-mount with 'The Independent on Sunday').

"First week sales of 594 makes 'Borrell 1' the 15,678th best selling album of the year to date," comments a Stiff spokesperson. "So far we've achieved 0.00015% sales of Adele's '21' – and 0.03% sales of this week's No. 1 album from Jahmene Douglas – so we feel like it's all to play for as we move into the all-important week two."

“We might even break the Top 100.”"


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