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Music News

The Arcade Fire and Everything Now Co game continues

The Arcade Fire and Everything Now Co game continues
We’ve already brought you a video for Arcade Fire’s new song Creature Comfort, and we don’t really like repeating stuff given how much is out there. However, this is a good one. So to summarise: Arcade Fire’s current LP campaign features the band engaged in an online tussle with the fictional Everything Now Co, mostly played out through Twitter.
 
However, the Creature Comfort has now been released as an ‘Official Official’ video, supposedly by Everything Now Co, annotated with barbs and jokes like “Before every concert, the members of Arcade Fire stand in a circle and say one thing they like about capitalism.” Enjoy it below, and remember what MTV used to be like.
 
Everything Now will be out July 28th.
 

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