When they said Pokemon Go had outgrown active Twitter users, you knew it was a deal. When it took over Tinder and subsequently started meaning more than sex to a generation, we were positively stunned. But now, now something even bigger has happened: Pokemon Go is bigger than Justin Bieber.
Yes, your favourite Canadian maverick was walking through Central Park among scores of people and not one person noticed him. Bieber’s manager Scooter Braun posted the video to Instagram documenting Bieber running through the streets of New York, playing it too. Nobody giving a crap.
Seriously:
