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Music News

Years and Years’ new PR stunt is a cryto currency

Years and Years’ new PR stunt is a cryto currency
In a perfect synergy of historical reference and modern day commentary, Bitcoin was once called “Tulips for paedophiles.” Bitcoin is a crypto currency, which is a new way of parting idiots from their money, and now a PR campaign for Years and Years.
 
The band aren’t after your cash of course, just your streams. So, their new LP takes place in a future with no genders, and humans in it trade in a crypto currency called YearCoin, because the creative team went to the pub early. Fans can mine YearCoin by streaming certain music, preordering LP Palo Santo and more, and in return you can buy an ID card and presumably more later.
 
At least it’s better than Arcade Fire’s efforts.

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