Music News

Kayne Thought of Jay-Z’s Auto-Tune Stance

Jay-Z’s recently released record ‘D.O.A (Death of Auto Tune)’ made a stand, one against using electronic processing to change the sound of a record. The rapper followed up by telling us how auto-tune had been removed from every track on his forthcoming Blueprint 3 album. Instead you’re getting raw Jay-Z, and why not. This position did raise a few eyebrows, as the album was being produced by Kanye West, who had used autotune heavily on one of his own albums.

Now Jay-Z has revealed to Billboard that it was actually Kanye who thought of ditching the process: "He actually sparked the idea…When he heard the beat he said, 'Man, this is just so hard! This has to be against everything - no auto-tune, none of that type of stuff!' He didn't know what I was going to do or where I was going to take it, but it was actually his fault." And the reason why? "In hip-hop, our job is once a trend becomes a gimmick, to get rid of it. We've done that since the beginning of time. Now people are using auto-tune even in Wendy's commercials, and it's like, 'Oh no! That's has to go!' It's become part of main culture.”

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