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Film, Album, Single and Event Reviews

Single Review: Arctic Monkeys - Electricity

  • By Art. Author Avatar
  • 19 Apr 2012
  • Release Date 21 Apr 2012
In good spirits the Arctic Monkeys are releasing a 7” single for Record Store Day

“The way R U Mine? has gone we are more into doing songs like that for now. We are kind of into the idea of doing a record that is like Evil Twin and R U Mine” : Matt Helders.

To tie in with their stadium assault on America, the Arctic Monkeys are releasing R U Mine on 7” for Record Store Day. The single will be accompanied by Electricity on the flip. So what does their latest offering pose? 

Well, there’s a birth of energy and enthusiasm to their newer material and this track is bursting with it. A number that lasts 2:53 and flys by with a dulcet baritone at the centre of everything; it's a simple track in essence. Alex Turner's lyrical content won't win him Poet Laureate any time soon, but it's more interesting than hearing about being a robot on the dancefloor.

They’re seemingly trying to capture what makes American rock great and, whilst this doesn’t quite challenge the inventive-crafted rock you’ll hear on a Foo Fighters or (Arctic Monkeys’ 2012 touring partners) The Black Keys’ album, there’s something endearing about a British band laying down their cards and trying to simplify what they do. Its been a recent trend; we heard it executed very well on The Maccabees‘ latest record Given To The Wild. 

It’s a good direction for The Arctic Monkeys and, without being cynical, with the rise in tuition fees and less applications to University - it’s better to appeal to the American market than the students that were their biggest fans in the past.
 


Oobah Butler


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